While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

This type of ad space buying is completely different and more effective from the traditional media space buying because of the following reasons: It completely eliminates unnecessary paperwork. It is ...

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Videoplaza, a London-based video ad management and ad serving platform, on Thursday announced the launch of a programmatic trading platform, dubbed Konnect. The launch of Konnect marks the first time ...