Netflix is expanding its ad platform with new tools, broader advertiser access and rising adoption as advertising becomes a ...

NEW YORK--(BUSINESS WIRE)--CheckedUp, one of the nation’s largest all-digital media networks in healthcare settings across the country, today announced the launch of two media products at the 2025 IAB ...

ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic ...

Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...

Channel 4 has significantly expanded the availability of its streaming advertising inventory through a series of new ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

MiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma ...

A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their ...

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...