Publicis Sapient’s Teresa Barreira speaks on the need for CMOs to embrace fear while leveraging AI to unlock the human ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...

I came from a very strong clinical background working at the Royal Free Hospital in London, where I was part of the team that established the allogeneic stem cell transplant service. That gave me a ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

As someone who spent 20 years as an equity analyst, how did you evaluate biotech companies and their CMOs? The CMO is the medical expert of a company and generally is the expert on the clinical trial ...

2026 is shaping up to be the year marketing leadership is forced to grow up—fast. Product advantage is eroding, AI is compressing execution time, and the distance between a good idea and a marketable ...

Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly ...

B2B CMOs must create structured, evidence-based content that serves both human buyers and AI agents involved in vendor research and recommendations. Marketing leaders should redesign workflows around ...

AI is reshaping how every industry operates, and marketing is at the center of that transformation. For CMOs, the conversation has shifted from what AI can do to what AI can deliver. Because although ...

What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? How is the buying process changing? To find out, Wynter ...